ulin.
About me
Raised in the DOS era in Taiwan, I am a designer with an engineer’s mind. With a background in Information Management, I speak the languages of engineers, designers, and users — translating complex code into intuitive, human experiences.
I don't just build systems; I build digital spaces that breathe. Outside of work, I’m a creator who finds inspiration in the rhythms of daily life, documenting it through video and automation. I believe the best solutions are found where logic meets sensibility.
Find Me At
- Based in Geneva
- Swiss B Permit
Tech stack
Product & Experience
Webflow, Figma, UI/UX Logic.Growth & Visibility
Technical SEO, Google Analytics 4, Search Console.AI & Efficiency
n8n, Midjourney, AI Workflows, Video Creat.
Academic Core
B.S. in Information Management (MIS), Bridging Computer Science logic with Marketing strategy.
Certified Webflow Practitioner
SEO Metrics
EXPERIENCE
Leading Design Systems at Scale
2010-2015
Head of Visual Design | Lion Travel Group
Directed large-scale projects with 100+ stakeholders, managing complex cross-functional communications.
Managed 200+ annual deliverables, ranging from physical apparel and merchandise to digital products.
Optimized production workflows that maximized output efficiency for Taiwan’s largest travel ecosystem.
Building & Scaling a Cross-border Brand
2015-2023
Co-founder | D2C Brands
Led end-to-end global operations, from manufacturing and supply chain to international sales.
Scaled two independent brands to profitability within 12 months through lean operation strategies.
Integrated D2C growth strategies with automated marketing and Technical SEO for emerging brands.
AI & Content Translation
2023-NOW
Web Designer & SEO Strategist | Independent
Transitioning Wix/Shopify expertise into high-performance Webflow systems for international startups.
Designing intuitive digital spaces that bridge engineering logic with high-end visual aesthetics
Implementing AI-driven workflows (n8n/LLMs) to optimize content strategies and digital growth.
Let’s turn complex ideas into clear communication!
10+ years experience bridging MIS logic with high-impact visual storytelling.
LET'S CONNECT